About the Event
Denver Friendors and McGregor Square invite Hispanic-owned businesses to participate in the Mercado At McGregor. We are seeking local entrepreneurs, artisans, crafters, and brands to join us for a Saturday evening showcase as we kick off Hispanic Heritage Month in the heart of Denver. 🗓️
Event Details
Date: September 5, 2026 🗓️
Time: 3:00 PM – 9:00 PM 🕒
Location: McGregor Square, 1901 Wazee St, Denver, CO 80202 📍
High-Visibility Opportunity 🏟️
This event serves as the official kick-off to Hispanic Heritage Month. The location directly neighbors Coors Field, and the Colorado Rockies will be playing the St. Louis Cardinals at 6:10 PM on the day of the market.
Additionally, it is Harry Potter™ Night at the stadium, historically one of the highest-attended theme nights of the season. Expect an incredible amount of foot traffic from baseball fans, tourists, and local families throughout the entire afternoon and evening. 📈
Vendor Requirements & Fees ⛺
Vendor Fee: $100 💰
Focus: This market is dedicated to highlighting and supporting Hispanic-owned businesses and creators.
Setup: 10x10 white or professionally branded tents required. 🎪
Power: Electricity is available on-site. Silent Generators are permissible.
Product Categories: We are curating a diverse selection of businesses, including:
Apparel & Fashion Brands 👕
Jewelry & Accessories 💍
Traditional & Modern Art 🎨
Home Goods & Textiles 🧵
Small-Batch Specialty Foods (Packaged) 🌶️
Note: This market is strictly for retail. No entrée food or prepared meal vendors will be permitted. 🚫🍽️
The Game Day Effect (September 5th)
Massive Exposure: While the Plaza holds 1,500–2,000 people, the "Wynkoop Walkway" serves as a primary funnel for the 50,000+ fans attending the game, ensuring your business is seen by a massive, diverse audience.
The "Cardinals" Factor: St. Louis fans are known to be one of the best-traveling fanbases in baseball, bringing high out-of-state spending power to the Square.
Evening Engagement: With the game showing on the 66-foot LED screen, the plaza remains a high-energy hub for fans even after the game starts, providing a steady stream of customers until 9:00 PM.
We can't wait to welcome you!
MARKETING SYNOPSIS
📣 The vendors and makers are the stars. We make sure Denver knows it. As a vendor you are part of Denver's official kick-off to Hispanic Heritage Month. Here is exactly what we execute to drive foot traffic and build buzz before September 5.
💰 Paid Advertising
1.📱 Meta Ads (Facebook & Instagram). We run targeted paid ad campaigns reaching Denver locals who are actively interested in artisan markets, Latin culture, local food, live music, and community celebrations. This puts Mercado at McGregor directly in front of the people most likely to attend and shop.
📍 Listings & Directories
2.🎟️ Eventbrite. Mercado at McGregor is listed on Eventbrite, one of the most used platforms for discovering local events in Denver, driving organic traffic from people actively searching for things to do.
3.👥 Facebook Event Page. A dedicated event page is published and promoted, allowing attendees to RSVP, share, and invite their networks to expand our reach organically.
4.🔍 Google Event Post. We publish the event through Google so it appears in local search results and on Google Maps when people search for things to do near McGregor Square in LoDo.
5.🏔️ Visit Denver. We submit Mercado at McGregor to Visit Denver's official event calendar, placing it in front of locals and visitors who use Denver's tourism platform to plan their weekends.
📰 PR & Media Outreach
6.📢 Press Release Distribution. We send a formal press release to Denver's top media outlets, event calendars, and local news desks positioning Mercado at McGregor as the city's premier Hispanic Heritage Month kick-off event.
The Denver Post · Denverite · Westword · Colorado Public Radio · 9News KUSA · Denver7 KMGH · CBS Colorado KCNC · Fox31 KDVR · Do303 · Mile High on the Cheap · Patch Denver · Downtown Denver Partnership · Denver Gov Public Events Calendar · Colorado Tourism Office
📲 Social Media
7. 🗓️ Scheduled Content Campaign. We run a planned content campaign across @DenverFriendors from June through event day and beyond. Every piece of content celebrates the makers, the culture, and the community that make this event what it is.
June, Week 3 - 📌 Save the Date
July, Week 1 - Story Series Begins
August, Week 1 - 🖼️ Meet the Makers Carousel
August, Week 2 - 🎙️ Hispanic Heritage Month Kickoff Voiceover Reel
August 21 - 🎡 5 Reasons to Visit + Family Fun Carousel
August 27 - ⏳ 9-Day Countdown Begins
August 28 - 🌟 Featured Vendor Spotlights
August 27 - 30 Story Series
September 1 - 🎙️ Voiceover Reel with Full Event Info
September 4 - 🎵 Tomorrow is the Day Music Reel
September 8 - 🎬 Recap Reel and Thank You
8.🎁 Vendor Social Kit. Every accepted vendor receives a ready-to-post graphics and caption kit branded to Mercado at McGregor to share on their own channels. Your community becomes our community.
9. 📧 Email Newsletter. Our community newsletter goes out to our subscriber list with event details, vendor highlights, and a direct link to attend.
